Atrify

For its efforts to get suitable product images for the target market Germany into the Global Data Synchronisation Network (GDSN), Rewe Group won the ECR Award for 'Operational Excellence' this week together with the branded goods giants Mars and Procter & Gamble. The biggest challenge, however, may be that Germany's largest food retailer, Edeka Group, requires product images from its…

GS1 Germany sells Atrify to 1Worldsync. The divestment unexpectedly reunites two major GDSN data pools. The 1Worldsync joint venture had only been separated in 2019, as GS1 US withdrew from the data pool business as one of the shareholders.

Werner & Mertz has chosen Bayard Consulting Group's SyncManager platform to capture and provide its product content. The GDSN data pool of Bayard Consulting Group replaces the Atrify data pool at the manufacturer of brands such as Frosch, emsal and Green Care Professional.

The market for product master data synchronisation in Germany is increasingly in motion. The consultants were able to win over the Product Head from the market leader: Rainer Pietschmann was responsible for product strategy and development for 11 years at Atrify and its predecessors. Now he is part of the management team at Bayard Consulting Group. Amecke is one of…