Werner & Mertz has chosen Bayard Consulting Group's SyncManager platform to capture and provide its product content. The GDSN data pool of Bayard Consulting Group replaces the Atrify data pool at the manufacturer of brands such as Frosch, emsal and Green Care Professional.
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The market for product master data synchronisation in Germany is increasingly in motion. The consultants were able to win over the Product Head from the market leader: Rainer Pietschmann was responsible for product strategy and development for 11 years at Atrify and its predecessors. Now he is part of the management team at Bayard Consulting Group. Amecke is one of…
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