In April 2022, Danone operationally bundled four previously independent business units in Germany, Austria and Switzerland in a move to further boost efficiency in these markets. One important area in which the group was able to increase its efficiency very quickly through consolidation, was the consistent supply of retailers with product content from the different divisions. This was made possible…
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BAYARD, a company of the Markant Group, enables companies to lay the foundations for digital commerce with data syndication services. With long-standing experience in product content management consulting, comprehensive competencies in the implementation of PIM solutions and its own BYRD technology, the experts at BAYARD are the right partners for digital transformation.
With BYRD, BAYARD offers an intelligent product content lifecycle management technology with industry-specific solution packages that can be used immediately without any customisation or implementation effort. BYRD not only includes customised modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation and AI-based product classification, but also the established GS1-certified GDSN data pool b-synced.
Retail companies such as the Schwarz Group, Douglas, Migros and Colruyt, consumer goods manufacturers such as Danone, the Radeberger Group, Werner & Mertz and Cosnova have significantly improved their data quality and efficiency in procurement, aggregation and syndication of product content with the help of BAYARD’s services.
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Douglas is set to optimise its product content consistently across stores and e-commerce using Bayard's Byrd platform. This will enable Europe's leading platform for premium beauty & health to achieve its aim of making the quality management of its product content more efficient and completing listings faster
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Denner has started to enable its suppliers to deliver their product content via industry-wide networks such as the Global Data Synchronisation Network (GDSN) and Swiss Trustbox. For this purpose, the discounter, which belongs to Migros Group, uses Bayard's Byrd platform, which it has fully integrated into its Syndigo (Riversand) system.
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The GS1 organisation of Switzerland is tackling the issue of industry-wide product data management in a new way. Based on the Byrd platform from Cologne-based specialists Bayard, it will build a product content hub that will replace the current Trustbox solution, but also offer an independent Swiss connection to the Global Data Synchronisation Network (GDSN).
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With Byrd, the Cologne-based product content specialists from Bayard have launched an integrated software platform for product data management that also facilitates work with the Global Data Synchronisation Network (GDSN). Already today, numerous retail companies such as the Schwarz Group, Migros and Colruyt, consumer goods manufacturers such as Danone, Radeberger Group and Cosnova, healthcare product providers such as Pajunk, Vygon…
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