Rewe Digital

Rewe Digital is evaluating the use of hyper-realistic avatars in employee communication in a pilot project called Knowledge Avatar. Test avatar 'goRobert' helps with the onboarding of new employees at the Rewe IT subsidiary. The hologram technology from US provider Proto is supplied by the event agency Pave.

At the Rewe Center in Cologne-Bickendorf of independent merchants Daniel and Boris Dugandzic, Rewe Digital has installed special tablet computers on around half of all 220 shopping trolleys to guide customers through the store. However, the devices are currently not used for self-scanning, for which customers still have to use the Zebra devices or their own smartphone.

Rewe is expanding the reach of its delivery service to 1.6 million households in the Ruhr region with a new Food Fulfilment Centre (FFC) in the city of Bochum. The distribution centre, which relies largely on manual processing, supports employees with pick-to-light technology during order picking.

Rewe Group has merged its IT divisions for brick-and-mortar retail and its online operations. Rewe Systems was integrated into Rewe Digital at the beginning of this month in order to meet challenges of omnichannel retailing. In addition, synergies are to be used, performance is to be increased and ideas are to be implemented in a more targeted manner. The Rewe…

Penny is gradually rolling out Scan & Go with the technology from Shopreme to all its 2,150 discount stores in Germany. Customers can already conveniently use self-scanning and payment via smartphone at 160 locations.

Rewe is the first German full-range food retailer to test shopping without payment at the checkout. The technology, called Pick&Go, has been tested with employees in a Cologne supermarket since the beginning of May and is expected to become available to all shoppers in late summer. Rewe Digital developed the solution with the computer vision specialist Trigo Vision from Israel.