SES Imagotag

Colruyt makes it easier for employees to restock shelves with its new Product Finder app. This communicates with ESLs, which signal the correct shelf position by means of a built-in LED display.

The cooperative dairy Schwarzwaldmilch is testing with the SES Imagotag subsidiary Captana, whether technology on the refrigerated shelf can reduce food waste as well as supply bottlenecks and increase consumer confidence.

A Eurospar supermarket in the Irish city of Dublin has become the first store in the world to use four-colour digital shelf labels from SES Imagotag. The eye-catching e-ink displays are designed to effectively draw attention to promotions and are part of a digital in-store communication concept.

Tests in some stores and even framework agreements with technology suppliers are not yet proof that electronic labels will soon be seen in all stores. Retailers will only achieve a rapid ROI if they use the labels to react more dynamically to market developments with intelligent price optimisation solutions, to optimise in-store processes or to offer customers significant additional benefits.

French retailers go innovative ways to tackle consumers' request for more product data, reports our guest author Antoine Durieux, CEO of Alkemics.