Annette Böhm

Annette Böhm has been specialising in the development and the management of marketing campaigns targeting retailers and consumer goods companies for more than 20 years. The focus of her expertise is on lead generation campaigns and client nurturing. She is an expert in social media and e-mail-marketing and has a high level of experience with the most relevant CRM and marketing automation tools.
News

Sportswear specialist On chooses Nedap for RFID-based supply chain management

Swiss sportswear company On is implementing the cloud platform of Dutch RFID-specialist Nedap. With this step, On wants to be able to track every single item seamlessly – from the manufacturing process to the consumer – worldwide.

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News

7-Eleven Mexico optimises assortments and quantities with Blue Yonder

7-Eleven Mexico has deployed Blue Yonder’s platform to optimise shelf placement and order quantities from a single source. The convenience store operator, which is present in 13 Mexican states, wants to use Blue Yonder’s AI-based planogram generator to optimise outlet orders on a store-specific basis to both increase the availability of products that are in high demand at a particular…

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News

Inditex Bershka virtually dresses online customers with 3dlook

Bershka is to introduce a virtual fitting room for its online shop with 3dlook, the Californian specialist for body scanning technology. The fashion label, which belongs to the Spanish Zara’s parent company Inditex, wants to drastically reduce the returns rate of its online shop with an AI-supported, virtual fitting room solution. Using photo-realistic technology, the aim is to make it…

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News

Lidl pilots self-checkouts with 4POS, GK and Glory in France

Lidl trials self-checkout terminals from Swiss hardware specialist 4POS in a store in Lingolsheim, France. Half of the six self-service terminals are equipped with cash modules from Glory and offer shoppers the opportunity to pay in cash. Lidl relies on software from GK for the self-checkouts, just as for the attended checkouts. The hardware components for the self-service terminals are…

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News

Popken Fashion Group optimises prices dynamically with GK

The Popken Fashion Group has implemented the AI solution GK Air Dynamic Pricing to minimise the manual effort involved in its pricing process and increase gross profit. With this step, the family-owned company specialising in plus-size fashion also wants to improve its margin by one to two percent through data-driven, dynamic pricing.

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News

Decathlon optimises product development with Centric Software

Decathlon is supporting the development of new products and the portfolio management of its product ranges with the platform solutions from Centric Software, the Californian specialist for Product Lifecycle Management (PLM). The sporting goods retailer wants to use the PLM solution to develop, source and sell its own-brand products more effectively.

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News

Karlsberg Direkt optimises product content with Bayard

Karlsberg Direkt has opted for Byrd from the specialists Bayard – which has been part of the Markant Group since the beginning of the year – as its consistent Product Information Management (PIM) solution. The beverage wholesaler of Karlsberg Group in Saarland aims to deploy a consistent product data platform to receive quality-checked product content for its online shop from…

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Reports

More flexible with self-checkouts

Thalia is the market-leading omnichannel bookseller in Germany, Austria, and Switzerland. With the installation of self-checkout terminals – as an addition to the manned cash register – the bookstore specialist wants to improve the shopping experience for customers and streamline internal processes.

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News

Aldi Nord expands self-scanning and self-checkout with Shopreme in the Netherlands

Aldi Nord is expanding its self-scanning and self-checkout pilot to 18 stores in the Netherlands. In May this year, the discounter had started the tests in the Dutch town of Berkel-Enschot. Customers can scan their items in these stores via a self-checkout terminal (SCO) or through the Aldi Nord app installed on their smartphone and pay cashless.

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News

E-Center Warnow Park increases shelf availability with Captana

With the help of SES Imagotag’s subsidiary Captana, independent Edeka shop owner Stephan Cunäus has increased the shelf availability at his E-Center Warnow Park in Rostock by three percent, he reported at the ECR Conference (ECR-Tag) in Frankfurt am Main last week. SES Imagotag and Captana, in interaction with cameras and ESLs, provide the required transparency.

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