Annette Böhm

Annette Böhm has been specialising in the development and the management of marketing campaigns targeting retailers and consumer goods companies for more than 20 years. The focus of her expertise is on lead generation campaigns and client nurturing. She is an expert in social media and e-mail-marketing and has a high level of experience with the most relevant CRM and marketing automation tools.
News

Tegut tests mini format without staff presence with Wanzl, Snabble and Pan Oston

In a pilot store, Tegut is testing to sell an assortement of 800 articles around the clock. The subsidiary of Migros Zurich relies on solutions from Wanzl, Snabble and Pan Oston in its T-Box for access control, self-scanning, anti-theft protection and check-out. Further stores are planned for autumn.

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Migross reduces food waste with Relex

The Northern Italian grocery retail cooperative Gruppo Végé has started to optimise the stocks in its about 100 Migross stores with the forecasting software of Finnish specialist Relex.

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Fressnapf organises in-store tasks paperless

When developing its new workforce app, Fressnapf focused on its processes and the need of the employees of its franchisees. Instead of introducing ready-made software, the pet supply retailer has the IBM-owned web developer ECX (ecx.io) from Düsseldorf develop according to its own requirements. Together with the staff on the sales floor, Fressnapf identified pain points and defined new processes…

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Robot Sally prepares fresh salads at Heinen’s

The US-American retailer Heinen's opts for a contactless salad preparation robot in times of government hygiene measures. The supermarket operator is now rolling out the machine, named Sally from Californian start-up Chowbotics, in its stores.

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