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Rewe tests Nahkauf Box with self-checkout from 4POS

In the Upper Franconian village of Pettstadt, Rewe Markt GmbH is piloting Josefs Nahkauf Box, a retail format with around 700 items for daily needs. On an area of 39 square metres, customers can independently scan goods at a self-checkout from 4POS and pay by debit or credit card seven days a week, around the clock. Unlike unmanned stores in other retail channels, which use scanless store technologies, Rewe bases this concept on scanning by the customers at a self-checkout.

Shoppers gain access to the pilot store via their debit or credit card. Rewe is trying to protect this project against shrinkage through CCTV of the store which is easily recognisable by the customers.

Nahkauf Box relies on self-scanning

Nahkauf Box customers scan each item independently at a self-checkout terminal from 4POS. They pay without cash using their debit or credit card. An app-based solution like Scan & Go, which Rewe’s discount chain Penny recently started to roll out with Shopreme (Retail Optimiser reported), is currently not in use. Unlike the pilot stores of Rewe’s supermarket division and Aldi Nord, Aldi Süd, and Edeka’s Netto, which use technology from Trigo or AiFi in Amazon’s ‘Just Walk Out’ style, the Nahkauf Box retailer operates without vision recognition, shelf sensors or facial recognition technology.

The assortment of the minimarket consists of fresh fruit and vegetables, dairy, frozen and dry products, non-alcoholic beverages as well as goods for daily needs. For the assortment of the pilot store, Rewe has focused particularly on own brands, organic products and regional suppliers.

Cigarettes can be purchased via a vending machine. This verifies the age of the shopper via EC or identity card. Alcoholic beverages and spirits, which are subject to strict legal regulations, are missing within the assortment.

The electronic shelf labels come from SoluM and can be displayed with a white or red background colour. (Photo: Rewe)
The electronic shelf labels come from SoluM and can be displayed with a white or red background colour. (Photo: Rewe)

In the Nahkauf Box, electronic shelf labels (ESLs) from SoluM display product information. The graphic display of the ESLs has a viewing angle of almost 180 degrees and presents information on products in the pilot store in the colours black, white and red. SoluM’s electronic labels operate in a temperature range of 0-40 degrees and are also used in the Nahkauf Pilotstore in refrigerated areas.

Nahkauf regional store owners manage staff deployment and stock

The box is supplied with goods, maintained and cared for jointly by the teams of Nahkauf retailers Josef Sier and Thomas Scheuring. The shopkeepers run a Nahkauf store together in Walsdorf.

Rewe’s concept for the pilot store in Pettstadt will also apply to future Nahkauf boxes: Goods supply, maintenance and care are to be ensured via Nahkauf retailers and their own main stores. “In Germany alone, there are around 8,000 under-supplied residential areas where people have to drive very long distances for their daily grocery shopping,” says Rewe divisional board member Peter Maly, describing expansion potential.

The Nahkauf box is centrally located at Ohmstrasse 15 in the Upper Franconian municipality of Pettstadt. (Photo: Rewe)
The Nahkauf box is centrally located at Ohmstrasse 15 in the Upper Franconian municipality of Pettstadt. (Photo: Rewe)
The retailer focuses on regionality and private label products as well as on organic items in its assortment. (Photo: Rewe)
The retailer focuses on regionality and private label products as well as on organic items in its assortment. (Photo: Rewe)
The unmanned Nahkauf box is designed for local supply in rural regions where large stores are not profitable. (Photo: Rewe)
The unmanned Nahkauf box is designed for local supply in rural regions where large stores are not profitable. (Photo: Rewe)
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Annette Böhm

Annette Böhm has been specialising in the development and the management of marketing campaigns targeting retailers and consumer goods companies for more than 20 years. The focus of her expertise is on lead generation campaigns and client nurturing. She is an expert in social media and e-mail-marketing and has a high level of experience with the most relevant CRM and marketing automation tools.

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