Tests in some stores and even framework agreements with technology suppliers are not yet proof that electronic labels will soon be seen in all stores. Retailers will only achieve a rapid ROI if they use the labels to react more dynamically to market developments with intelligent price optimisation solutions, to optimise in-store processes or to offer customers significant additional benefits.
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At the beginning of next week, Lidl will officially launch its digital customer loyalty programme in Germany. With it, Europe's largest discounter has solved another problem: Lidl Plus offers the digital receipt.
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