Lidl

After the great success with which Lidl introduced its customer loyalty app, Aldi Süd is now also building a CRM infrastructure for its global business in order to generate a better database for its listing decisions. For this, Aldi Süd is relying primarily on tools from Adobe and Salesforce.

Since January 2020, retailers and restaurants in Germany have been legally obliged to issue receipts, a major annoyance for the industry. Digital receipts are a way to avoid the additional burden on the environment.

Lidl has made data from its entire private label range available to consumer apps such as Yuka in France via the Alkemics platform.

Consumers want more transparency. Product scanner apps for shoppers' smartphones are booming. However, the evaluation of a product can only be as good as the quality of the data set available in the app. It is worth taking a look at the cooperation between the French pioneers Alkemics and Yuka.

Edeka Group, Aldi Süd, Aldi Nord, Lidl and numerous other German retail groups can breathe a sigh of relief when it comes to fiscalisation. After the Federal Office for Information Security (BSI) surprisingly came up with new requirements for the Fiskal Cloud solution, which had already been certified at the end of September 2020, the already implemented solution now had…

Edeka group has added essential functions to its app and thus created a uniform solution for its regional entities. Customers can now use the app to collect points, pay and register their purchases via Scan & Go function in selected stores.

Tests in some stores and even framework agreements with technology suppliers are not yet proof that electronic labels will soon be seen in all stores. Retailers will only achieve a rapid ROI if they use the labels to react more dynamically to market developments with intelligent price optimisation solutions, to optimise in-store processes or to offer customers significant additional benefits.

At the beginning of next week, Lidl will officially launch its digital customer loyalty programme in Germany. With it, Europe's largest discounter has solved another problem: Lidl Plus offers the digital receipt.