Rewe Group

Tests in some stores and even framework agreements with technology suppliers are not yet proof that electronic labels will soon be seen in all stores. Retailers will only achieve a rapid ROI if they use the labels to react more dynamically to market developments with intelligent price optimisation solutions, to optimise in-store processes or to offer customers significant additional benefits.

Douglas has chosen Relex to optimise its inventory along its entire supply chain and from a single source for its online and brick-and-mortar business. Hardly any software provider is currently reporting more success in retail than Relex. The Finnish specialist was able to report 33 new customers last year.

Nutri-Score based on the French model comes to Germany. The commitment of major German retailers to use the nutritional label on their private-label products increases the pressure on brand manufacturers. In France, retail primus E.Leclerc is a pioneer.

Lithuanian supermarket chain Iki, part of Rewe Group has decided to implement workforce management software Reflexis from Zebra Technologies.

In Germany, Rewe Group has equipped a first Penny store in Eching with SmartFix from Wanzl. The Smartphone holder at the shopping trolley secures customers’ devices during shopping. Edeka stores will also install the system.

Rewe Group's discounter Penny has opened a first experience store on sustainability with digital touchpoints from Swiss software house Instore Solutions.

Rewe Group is semi-automating the creation of store-specific planograms with Relex. The project is part of the initiative of the Cologne-based retail group to localise its assortments data-driven based on regional shopper demand.

Whether they like it or not: German grocery retailers cannot avoid e-commerce. Amazon is not letting up. For the likes of Edeka, Rewe and Schwarz Group, it is worth looking at the French market. Through innovative concepts and investments into technology, companies such as Groupe Casino and E.Leclerc are confidently securing their business against Amazon.

With Edeka's Netto, another German discounter is testing self-scanning with customers' smartphones. The team of IT Managing Director Claus Leitl deliberately relies on a proprietary development that is fully integrated into Netto's customer app.

After initial tests in two stores in Cologne and Marburg last year, Rewe Group's discounter Penny is starting the roll-out of its mobile scanning solution in an initial 111 stores in the coming weeks.