Ikea

Reports

Couponing in the profit zone

Coupons are a proven marketing tool for grocery retailers to boost sales and retain customers. But they are still far from being a sure bet. Swiss Coop shows how it can be done profitably: through intelligent personalisation of offers. Through several touchpoints, the Swiss-based retailer provides an online shop adapted to the personal interests of their customers and personalises the…

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Reports

Reta Award 2021: These are the best retail technology projects

A nine-member independent jury has selected this year's winners of the Reta Awards on behalf of the EHI Retail Institute. Winners in five categories include retail companies such as E.Leclerc, Edeka, Fressnapf, Ikea, Rewe, Salling Group and Tegut.

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