Pricer

Carrefour is piloting smart carts from Israeli manufacturer Cust2mate in Sainte Geneviève des Bois, near Paris. The smart trolley allows customers to shop without scanning and waiting at the checkout.

Norwegian DIY retailer Maxbo has signed a contract with StrongPoint to roll out Electronic Shelf Price Labels (ESLs) from Pricer across its stores. The DIY retailer, which is part of Løvenskiold Handel, will start the installation in the first quarter of 2023 and plans to have it completed by the end of 2024.

Albert Heijn uses AI-based software for dynamic pricing in its shops equipped with ESLs. The self-developed solution is designed to help fully selling off fresh produce that is approaching its best-before date over the course of the day.

Swedish chain of unattended C-stores Lifvs has started to deploy Pricer electronic shelf labels (ESLs) for price communication. Using cloud-based control system Pricer Plaza, the retailer can dynamically adjust prices centrally.

Tests in some stores and even framework agreements with technology suppliers are not yet proof that electronic labels will soon be seen in all stores. Retailers will only achieve a rapid ROI if they use the labels to react more dynamically to market developments with intelligent price optimisation solutions, to optimise in-store processes or to offer customers significant additional benefits.