Annette Böhm

Annette Böhm has been specialising in the development and the management of marketing campaigns targeting retailers and consumer goods companies for more than 20 years. The focus of her expertise is on lead generation campaigns and client nurturing. She is an expert in social media and e-mail-marketing and has a high level of experience with the most relevant CRM and marketing automation tools.
News

Fressnapf organises in-store tasks paperless

When developing its new workforce app, Fressnapf focused on its processes and the need of the employees of its franchisees. Instead of introducing ready-made software, the pet supply retailer has the IBM-owned web developer ECX (ecx.io) from Düsseldorf develop according to its own requirements. Together with the staff on the sales floor, Fressnapf identified pain points and defined new processes…

Read more >>
News

Robot Sally prepares fresh salads at Heinen’s

The US-American retailer Heinen's opts for a contactless salad preparation robot in times of government hygiene measures. The supermarket operator is now rolling out the machine, named Sally from Californian start-up Chowbotics, in its stores.

Read more >>
Back to top button